FOUNDER

Top: a COVID-era / WFH profile. Above: throwback self-portrait

Maia Hermosa

FOUNDER & CREATIVE DIRECTOR
 

Before establishing Supermaya, I held the posts of Art Director, Account Director, and Project Manager from 2011 to 2017 at Hwang Concepts, a branding and design agency based in Hong Kong with clients in luxury, hospitality, retail, tech, education, and finance. This experience taught me valuable lessons in people skills and overseeing large-scale branding projects covering brand strategy, naming, identity development, and activation. I worked with Hwang Concepts to set up a new company, BrandCafe.me, where I was Design Director from 2017 to 2021. I graduated with a BFA in Visual Communication from the University of the Philippines College of Fine Arts.

Apart from working on branding consultancy, graphic design, and illustration projects, I am currently establishing operatios for The Eleanor Library (TEL), located in Umabay Exterior, Mobo, Masbate, Philippines—home to my family and where my experiences in youth shaped my outlook in life. A portion of proceeds from Supermaya projects contribute to the development of TEL and the fulfilment of its mission.