J PLUS BY YOO - PRESS KIT

J Plus by YOO

Designed by Philippe Starck, J Plus by YOO was an award-winning boutique hotel in Hong Kong with a niche following. In conjunction with its 10th anniversary, the hotel’s interiors and overall image was revitalized by global hospitality group YOO Hotels. A tactile kit was designed for this milestone and distributed to the press at J Plus by YOO’s anniversary celebration in 2014.

Design elements were derived from the hotel interiors: gold typography, embossed black textile patterns, and a 3D pop-up of a Philippe Starck chair.