TOM BENTLEY 1880 - BRAND IDENTITY

Tom Bentley 1880 is a British skincare line that was launched in Asia in 2014. The product ingredients are formulated in England by Stephenson Group, an award-winning soap company established in the1800s in Yorkshire, England. Stephenson Group has been run by 5 generations of the Bentley family since its inception, and the heads of each had been consistently named Tom. Thus the brand is presented as quintessentially British, and its verbal and visual identity are inspired by the culture and tradition in which the Bentley family and their soap manufacturing business have flourished.